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Working with the New Athletic Director

Tuesday, December 03, 2013

The athletic director is evolving to the point where this role now requires a CEO skill set, says Greg Santore, Witt/Kieffer sports leadership practice leader. Athletics directors receive more scrutiny and criticism than ever before and the role has become, in essence, a sports CEO.

“You’re seeing people, whether it’s at the collegiate level or high school level, who face different challenges,” says Santore. “You have to have almost a CEO skill-set. You have to manage a business, manage people and deal with coaches.”

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