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Recruiter's View: Today's Chief Marketing Officer

Tuesday, December 13, 2016

 

Today's chief marketing officer in healthcare must align the organization to meet the needs of more retail-oriented consumers, writes senior partner Rachel Polhemus in Strategic Health Care Communications. This is changing the type of individual who is being recruited to the position. "Clients are asking for much more sophisticated candidates who can play the role of strategists and innovators for their entire organizations," Polhemus notes. "Indeed, providing a consistently positive patient experience requires an integrated, strategic approach, involving everyone from the CMO to the billing department to the customer service staff."

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