Kettering University - Vice President for Marketing and Communications

MI, Flint

Kettering University is pleased to announce a new presidential cabinet position, Vice President for Marketing and Communications. The university seeks a dynamic, experienced and strategic leader representing Kettering’s mission to prepare students for lives of extraordinary leadership and service by linking transformative experiential learning opportunities to rigorous academic programs in engineering, science, mathematics and business.

Located in Flint, Michigan, Kettering is a private, nonprofit university with a rich history in experiential cooperative education. Kettering is a nationally ranked university with programs in engineering, mathematics, science, and business. Its students graduate with an extraordinary ability to link what they learn in the classroom to real world experiences. A Kettering degree gives its graduates the knowledge to be globally competitive and the soft skills they need to be truly successful. The vice president will inherit an institution with a storied history and dynamic differentiated brand positioned for growth.

Reporting to and partnering with President Robert K. McMahan, whose tenure began in 2011, the newly created position of Vice President for Marketing & Communications [VPMC] is responsible for the development, implementation, evaluation and continuous improvement of a University Marketing and Communications division that advances the university’s success in achieving its strategic goals. The university seeks a VPMC enthusiastic to build an integrated and inspired full-suite of programs and services from its foundation.

The VPMC represents and promotes the university, increasing its visibility and supporting its mission. The VPMC is the university’s official spokesperson, advisor to the president on high-profile issues, and primary contact with major media. Working actively and collaboratively with the other members of the Senior Leadership Team, the VPMC will advise on, influence and collaboratively and actively guide the creation of effective enrollment and advancement marketing and communications plans. The VPMC will also assess, engage and manage outside vendor partnerships to supplement internal resources, as needed.

The successful candidate brings strong and proven strategic leadership and highly developed writing and communication skills essential in interacting with multiple constituent groups. The VPMC will manage a staff of eight professionals who have direct responsibility for all marketing assets, including digital, social media, media relations, communications, and community relations. In addition, the VPMC will oversee the Office of Events & Ceremonies, which plans and executes internal and external occasions for promoting and supporting the university.

The university seeks a creative, collaborative leader with a hunger to innovate and try new things. The VPMC will be a strategic thinker with broad functional experiences in the areas of brand management and marketing, strategic planning, research, consumer insights, competitive analysis and advertising. Experience covering a range of communications disciplines is highly desirable. – A courageous and collaborative leader with a record of support and advocacy for individuals from diverse identities, histories, backgrounds and experiences is paramount. Experience in higher education brand marketing and communications is desired but not necessarily required for candidates with compelling industry portfolios.

All applications, nominations and inquiries are invited. Applications should include, as separate documents, a CV or resume and a letter of interest addressing the themes in the leadership profile.

WittKieffer is assisting Kettering University in this search, which will remain open until an appointment is made.

Application materials should be submitted using WittKieffer’s candidate portal, via the buttons below. Nominations and inquiries can be directed to:

Melissa Fincher and Jenna Brumleve

Kettering University, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action.

Kettering University is deeply committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation including gender identity or expression, disability, religion, height, weight, genetic information, or veteran status in employment, educational programs and activities, and admissions except where religion, sex, or age are bona fide job related employment requirements.

Discrimination on the basis of race/ethnicity, color, ancestry, religion, national origin, sex, including marital status, age, disability, or status as a Vietnam-era veteran, special disabled veteran, recently separated veteran or other protected veteran is prohibited by federal and state statutes as amended, including Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Sections 503 and 504 of the Rehabilitation Act of 1973, the Pregnancy Discrimination Act of 1978, the Age Discrimination in Employment Act of 1978, the Vietnam Era Veteran’s Readjustment Assistance Act of 1974, the Americans with Disabilities Act of 1990, and the Civil Rights Act of 1991.