Aspirus, Inc - Director, System Marketing

WI, Wausau
Mid-Level Executive Search - Marketing/PR/Sales/Business Development

Aspirus Health Care is an eight hospital non-profit, community-directed health system with more than 7,600 employees and net revenues exceeding 1 billion. Aspirus serves people in North Central Wisconsin and Upper Michigan through an extensive hospital and clinic network, home health and hospice care, pharmacies, critical care, medical goods, nursing homes, a philanthropic and research foundation, and an affiliated physician network. The System is anchored by Aspirus Wausau Hospital (AWH), which serves as a regional health resource and is an acute care facility with 325 available beds and staffed by 351 physicians in 44 specialties. Best known for its world-class cardiovascular program, AWH also provides leading-edge cancer, trauma, women’s health, spine and neurological care.

The System Director, Marketing will be responsible for providing strategic leadership for the development, implementation and performance of marketing activities across the Aspirus system. This key leader will be an experienced marketing leader with a strong executive presence, communication skills and the ability to grow and motivate a team. This key leader will directly manage and establish standardizations around centralized marketing, branding and advertising functions to build brand reputation and to support the organization’s key strategies, tactics, and the overall mission. This will include providing strategic direction and business development goals with a focus on the high priority service lines. The Director, System Marketing will report directly to Vice President, Business Transformation, Marketing & Communications. 

Qualifications/Education/Certification 

  • Bachelor’s Degree in Marketing, Business Administration, Healthcare Administration,
  • Communications or related field is required.
  • Master’s Degree in Business Administration with a focus in marketing is highly desired.
  • 7+ Years’ experience of strategic marketing planning, implementation and performance tracking. 

Please direct all applications, nominations and inquiries to Sarah Williams, by clicking the buttons below or by e-mail to: sarahw@wittkieffer.com